about me

I’m a professional writer and editor with a love for creative nonfiction.  Currently, I apply my passion for storytelling as the Director of Content at Yotpo.

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​Before entering the world of content marketing, I spent a significant amount of time traveling, footing the bill by working as a freelance journalist for Vietnam News, Santa Barbara Magazine, The Times of Israel, The Culture-ist, and more. After satisfying my wanderlust, I set up camp in Tel Aviv, where I currently live.

Over the past 5 years, I’ve built the content strategy for a fast-growing SaaS startup from the ground up.

As we scaled from 30 to 300+ employees and secured $101 million in funding, I had my hand in every element of Yotpo's content machine, from putting together the outline of our first eBook to overhauling our website and brand messaging.  

During that time, I've overseen the production of hundreds of content projects, from print books to interactive data reports. Here are some of my favorites: