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I’m a content & brand strategist. I partner with ambitious startups to develop stories that sell and strategies that scale. 

about me

I’ve spent the past ten years building out the content strategies and teams for fast-growing startups from the ground up. 

 

Most recently, I worked at Yotpo and Pitch, joining as the first content hire and successfully helping both companies develop their brand and scale their editorial strategies. 


Take a look at my work to see how I’ve helped past clients.  If you'd like to discuss how we can work together, connect on LinkedIn or send me an email

WHAT I DO

I set the groundwork for long-term content marketing success.

I’m passionate about helping early-stage startups establish their content operations, fine-tune their messaging, and articulate their brand voice.

Equal parts vision and execution, I work alongside CEOs and marketing leadership to develop strategies in line with company objectives, and then collaborate directly with in-house designers, developers, and project managers to turn ideas into deliverables. 
 

Whether managing website redesigns or orchestrating communications for out-of-stealth launches, I join teams on mission-critical projects to help them develop content that propels their growth. 
 

I don't just do strategy — I'm hands on and love to write. In addition to authoring more than 200 blog posts, I’m well versed in developing full-funnel content: from awareness-building campaigns to lead-capturing eBooks, convincing case studies, and more.

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My work

Some of the work I'm most proud of:

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D2C Marketing Course

Content Strategy |  Creative Execution | Copywriting

By leveraging partnerships with ecosystem influencers, I developed a multi-part series of educational content for Yotpo on core topics of interest for emergent brands. 

 

The D2C marketing course quickly became one of Yotpo’s most valuable evergreen assets, driving organic traffic as well as increasing brand perception through thoughtful partnerships with influential brands.

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UGC & AI 

Content Strategy |  Creative Execution | Copywriting

This project was created to promote the product release of Yotpo's AI offerings. The purpose was to educate the market on how AI could improve their business results. The final product was a thought leadership asset delivered in PDF, web, and print versions.

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Template Gallery

Content Strategy |  Creative Execution | Copywriting

In addition to developing voice & tone guidelines for all of Pitch's templates, I oversaw the content creation for more than 50 templates, including the story development, copywriting, and SEO optimization.  

 

To date, the template gallery remains one of Pitch's leading drivers for organic traffic. In addition, the gallery was selected by Product Hunt as one of the top launches of the year, winning the 2022 Golden Kitty Awards.

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