Aimee Millwood
Creative writer turned content marketer.
Strong supporter of the oxford comma.
Helping brands develop stories that sell.
about me
I have 10 years experience in digital marketing and specialize in content strategy and copywriting. I'm passionate about helping fast-growing companies develop and refine their brand stories as they scale.
Take a look at my work to see how I’ve helped past clients like Citrix, Polaroid, Yotpo, and Pitch, or check out my portfolio for some writing samples.
Feel free to get in touch with any questions, and check out my LinkedIn for more information about my background.
WHAT I DO
I’m passionate about helping early-stage startups establish their content strategy and operations.
Over the past seven years, I’ve built the content foundations for fast-growing SaaS startups from the ground up. Most recently, I worked at Yotpo and Pitch, joining as the first content hire and successfully helping both companies develop and scale their blog and editorial strategies.
From building their first blog to developing their voice & tone guidelines and core brand messaging, I love partnering with companies to take their content to the next level.
I don't just do strategy — I'm hands on. I love to write. In addition to authoring more than 200 blog posts, I’m well versed in developing full-funnel content: from awareness-building campaigns to lead-capturing eBooks, convincing case studies, and more.
Some of the work I'm most proud of:
D2C Marketing Course
Content Strategy | Creative Execution | Copywriting
By leveraging partnerships with ecosystem influencers, I developed a multi-part series of educational content for Yotpo on core topics of interest for emergent brands.
The D2C marketing course quickly became one of Yotpo’s most valuable evergreen assets, driving organic traffic as well as increasing brand perception through thoughtful partnerships with influential brands.
UGC & AI
Content Strategy | Creative Execution | Copywriting
This project was created to promote the product release of Yotpo's AI offerings. The purpose was to educate the market on how AI could improve their business results. The final product was a thought leadership asset delivered in PDF, web, and print versions.
Template Gallery
Content Strategy | Creative Execution | Copywriting
In addition to developing voice & tone guidelines for all of Pitch's templates, I oversaw the content creation for more than 50 templates, including the story development, copywriting, and SEO optimization.
To date, the template gallery remains one of Pitch's leading drivers for organic traffic. In addition, the gallery was selected by Product Hunt as one of the top launches of the year, winning the 2022 Golden Kitty Awards.