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about me

 

Currently, I apply my passion for storytelling as the Director of Content at Yotpo. In this role, I’ve written extensively about the eCommerce industry and co-authored over 20 ebooks with leading tech companies like Zendesk and Shopify.

Before entering the world of content marketing, I spent a significant amount of time traveling, footing the bill by working as a freelance journalist for Vietnam News, Santa Barbara Magazine, The Times of Israel, The Culture-ist, and more. After satisfying my wanderlust, I set up camp in Tel Aviv, where I currently live.

 

 

 

 

 

 

 

 

 

"Aimee is the most inspiring content strategist I've ever worked with. In tune with trends and shifts in engagement patterns, her work resonates with all audiences because she listens, understands, and creates with unique talent and zero barriers. Her creativity, openness, and dedication is endless."

- Pola Zen

Content strategist |B2B & SaaS 


Helping brands build stories that sell. Helping brands build stories that sell. Helping brands build stories that sell. Helping brands build stories that sell. Helping brands build stories that sell. Helping brands build stories that sell. Helping brands build stories that sell. Helping brands build stories that sell.

 

Marketing Writing​

Copyediting

Creative Strategy

Brand Storytelling

Editorial Direction

Writer & Editor | Nonfiction

 

I've written over 100 articles for TechCrunch, Entrepreneur, Huffington Post, Santa Barbara Magazine, Vietnam News, and more. 

My work focuses on using personal narratives to explore larger themes, whether profiling the college dropouts who founded multi-million dollar brand MVMT or digging into the unseen army of ghostwriters powering the booming content marketing industry. Publications include Tech Crunch, Entrepreneur, Huffington Post, Santa Barbara Magazine, Vietnam News, and more. 

 

See Publications