IMG_5913.jpg

I’m a professional writer and editor with a love for creative nonfiction. 

Currently, I apply my passion for storytelling as the Director of Content at Yotpo. Before entering the world of content marketing, I spent a significant amount of time traveling, footing the bill by working as a freelance journalist. After satisfying my wanderlust, I set up camp in Tel Aviv, where I currently live.

 

 

Writer & Editor | Nonfiction

 

I've written over 100 articles for TechCrunch, Entrepreneur, Huffington Post, Santa Barbara Magazine, Vietnam News, and more. 

My work focuses on using personal narratives to explore larger themes, whether profiling the college dropouts who founded multi-million dollar brand MVMT or digging into the unseen army of ghostwriters powering the booming content marketing industry. 

 

See Publications

Content strategist | B2B & SaaS


Over the past 5 years, I’ve built the content strategy for Yotpo from the ground up.

 

As the company scaled from 30 to 300+ employees and secured $101 million in funding, I had my hand in every element of Yotpo's content machine, from putting together the outline of our first eBook to overhauling our website and blog and developing the brand messaging and positioning. 

 

Learn more

Copyediting

Creative Strategy

Brand Storytelling

Editorial Direction

During that time, I've overseen the production of hundreds of content projects, from video case studies to interactive data reports.

Product Marketing
Product Marketing

Case studies, one pagers, decks

press to zoom
Case Studies
Case Studies

Describe your image

press to zoom
Print
Print

For thought leadership & events

press to zoom
Product Marketing
Product Marketing

Case studies, one pagers, decks

press to zoom
Add a Title
Add a Title

Describe your image

press to zoom
Add a Title
Add a Title

Describe your image

press to zoom

Here's a selection of my favorite projects:

Customer Loyalty Playbook

Designed to help Yotpo build awareness for loyalty offerings, this playbook offers a cutting-edge approach to developing customer loyalty programs that 

 

Loyalty Playbook - share -  Instagram  C
Loyalty Playbook - share - story V1
Facebook carousel sokoglam
Loyalty Playbook - share - story V1
loyalty-playbook-1
Facebook carousel sokoglam
Loyalty Playbook - share -  Instagram  C
Time line Big Rock- 01 Instagram
BIGROCK-Instagram-3 (1)
AI Tomer shoptalk talk- blog post
BIGROCK-Insta-2
Screen Shot 2019-03-31 at 11.06.34 AM
BIGROCK-FB-2

Building a Modern Brand with UGC & AI

This project was created to promote the product release of Yotpo's AI offerings. The purpose was to educate the market on how AI could improve their business results. The final product was a thought leadership asset delivered in PDF, web, and print versions.

 

WANT TO KNOW MORE?