"Aimee is the most inspiring content strategist I've ever worked with. In tune with trends and shifts in engagement patterns, her work resonates with all audiences because she listens, understands, and creates with unique talent and zero barriers. Her creativity, openness, and dedication is endless."

- Pola Zen

Over the past 5 years, I’ve built the content strategy for Yotpo from the ground up.

 

As the company scaled from 30 to 300+ employees and secured $101 million in funding, I had my hand in every element of Yotpo's content machine, from putting together the outline of our first eBook to overhauling our website and blog and developing the brand messaging and positioning.

 

KEY ACHIEVEMENTS

Yotpo Voice

Built one of the top eCommerce marketing blogs, which today averages 60,000 visits per month and is read by brands like Patagonia, Glossier, Magento, and Shopify.

Highlights

  • Grew a community of engaged readers, going from 0 to 10,000+ subscribers in one year.

  • Established Yotpo’s presence in the ecosystem through high-quality content, leading to co-marketing offers from Buffer, Kissmetrics, Zendesk, Nosto, and Shopify Plus, among others.

Featured projects

I've overseen the production of hundreds of content projects, from print books to interactive data reports. Here are a few of my favorites: