Creative writer turned content marketer.
Strong supporter of the oxford comma.
Helping brands develop stories that sell.
"Aimee is the most inspiring content strategist I've ever worked with. In tune with trends and shifts in engagement patterns, her work resonates with all audiences because she listens, understands, and creates with unique talent and zero barriers. Her creativity, openness, and dedication is endless."
- Pola Zen
Currently applying my passion for storytelling as Director of Content at Yotpo. Previous companies include Citrix, Fuseproject, and Polaroid. In my past life, I spent a significant amount of time traveling, footing the bill by working as a freelance journalist, writing for TechCrunch, Entrepreneur, the Huffington Post, and more.
Over the past 5 years, I’ve built the content strategy for Yotpo from the ground up.
As the company scaled from 30 to 300+ employees and secured $101 million in funding, I had my hand in every element of Yotpo's content machine, from putting together the outline of our first eBook to overhauling our website and blog and developing the brand messaging and positioning.
During that time, I've overseen the production of hundreds of content projects, from print books to interactive data reports.
Here are a few of my favorites: