Writer & Editor | Nonfiction


I've written over 100 articles for TechCrunch, Entrepreneur, Huffington Post, Santa Barbara Magazine, Vietnam News, and more.

My work focuses on using personal narratives to explore larger themes, whether profiling the college dropouts who founded multi-million dollar brand MVMT or digging into the unseen army of ghostwriters powering the booming content marketing industry. Publications include Tech Crunch, Entrepreneur, Huffington Post, Santa Barbara Magazine, Vietnam News, and more.


Vera Magazine

Santa Barbara Magazine



Yoavi // Susquehanna Review // Spring 2013
When You Wake Up // Junk Literary Journal // Winter 2012
Empty Spaces // Spectrum Literary Journal // Spring 2011



The Rise of @RabbiLiady: Who is Behind the #Torah420 Periscope Sessions? // The Times of Israel // Fall 2016

These 2 Young Entrepreneurs Seized the Time -- and Success // Entrepreneur //  Spring 2016

Russian Refugees' Son Cleans Up Online // The Atlanta Jewish Times // Winter 2015

East meets West for UC Grad at Asian  Chabads // Jewish Journal // Fall 2014

The Workings of GingerWork // Word Vietnam // Spring 2014



Why No One is Buying Bras Online // Entrepreneur // Summer 2016

The Risk Of Reviewing The Reviewer // Tech Crunch // Spring 2015

The Army Of Ghostwriters Behind King Content // Tech Crunch // Spring 2015



An Extraordinary Ecolodge Hidden in the Ecuadorian Andes // The Culture-ist // February 201

Mantry: Filling the Modern Man's Pantry with Artisan Food

The Culture-ist // February 2014

Sustainable Vietnamese Coffee from the Farmer to your Cup

The Culture-ist // February 2014



The Risk Of Reviewing The Reviewer // Tech Crunch

The Army Of Ghostwriters Behind King Content // Tech Crunch

The Death of Craigslist  // Tech Crunch

8 Startups Behind a Trio of Online's Newest Fashion-Industry Trends // Entrepreneur

These 2 Young Entrepreneurs Seized the Time -- and Success // Entrepreneur

How to Hire for a Quickly Growing Company Without Losing Your Mind // Entrepreneur

Why No One is Buying Bras Online: Challenges for the eCommerce Industry // Entrepreneur

How to Earn and Keep a Customer's Trust // Entrepreneur

Why The Customers Who Don't Convert Are Immensely Important // Entrepreneur

5 Cash Flow Management Mistakes You Can’t Afford to Make // Huffington Post

12 Times Beyonce Nailed What It’s Like to Work in Marketing // Huffington Post

10 Lessons From a Year of Blogging // The Next Web

Why Guest Posting for Huge Sites Won't Help You // The Next Web 




The Psychology of Sales Gamification // HubSpot
A Deep Dive Into Facebook Advertising  // KISSmetrics
7 Things You Should Learn From The Customer Who Doesn't Convert // KISSmetrics
User-Generated Content: Converting What Counts // Magento
How to Use Social Proof to get Better Results from Facebook Ads // Neil Patel
4 Tactics to Drive Traffic and Sales With User-Generated Content // Shopify
How to Improve Your Facebook Ads With Customer Reviews // Social Media Examiner



The Next Frontier of UGC: Building a Modern Brand with UGC & AI 

How to Collect + Leverage Customer Photos 



Converting With Conversational

Commerce // Zendesk

Hacking eCommerce Conversion Rates // Yieldify

The Shopify Plus Guide to Social Commerce // Shopify Plus

Boost Revenue With Customer Verification // Riskified

Beauty is in the Eye of the Buyer // Nosto

Omni-channel Strategy for eCommerce // BigCommerce


Multimedia Storytelling

Data Labs

eCommerce Growth Course

Shopify Plus Course