BLOG

Yotpo Voice

Built one of the top eCommerce marketing blogs, which today averages 60,000 visits per month and is read by brands like Patagonia, Glossier, Magento, and Shopify.

Highlights

  • Grew a community of engaged readers, going from 0 to 10,000+ subscribers in one year.

  • Established Yotpo’s presence in the ecosystem through high-quality content, leading to co-marketing offers from Buffer, Kissmetrics, Zendesk, Nosto, and Shopify Plus, among others.

BLOG

Yotpo Voice

Built one of the top eCommerce marketing blogs, which today averages 60,000 visits per month and is read by brands like Patagonia, Glossier, Magento, and Shopify.

Highlights

  • Grew a community of engaged readers, going from 0 to 10,000+ subscribers in one year.

  • Established Yotpo’s presence in the ecosystem through high-quality content, leading to co-marketing offers from Buffer, Kissmetrics, Zendesk, Nosto, and Shopify Plus, among others.

PRODUCT MARKETING

Loyalty Campaign

After Yotpo acquired Swell (a tool for loyalty & referrals programs), we needed to support aggressive company sales and cross-sell goals with full-funnel content

 

Objectives:

Brand Positioning: Penetrate the loyalty ecosystem with high-quality content that offers unique value compared to other loyalty playbooks (Shopify, Gartner, Forrester, etc.)

Product Positioning: Showcase the necessity for flexibility in a loyalty program


 

Assets

 

Ebook | Web

Title

Description

https://www.yotpo.com/direct-to-consumer-loyalty-playbook/

 

Page | Web

Brand blueprints library

Featuring real program examples of brands like MVMT, UNTUCKit, Soko Glam, and Thirdlove.

https://www.yotpo.com/loyalty-program-examples/

Book | Print

Print version of the playbook for distribution at Shoptalk [PDF]

 

Tool | Web

Loyalty program generator

Down the funnel asset

OVERVIEW

Building a Modern Brand with UGC & AI

This project was created to promote the product release of Yotpo's AI offerings. The purpose was to educate the market on how AI could improve their business results. The final product was a thought leadership asset delivered in PDF, web, and print versions.

OVERVIEW

Building a Modern Brand with UGC & AI

This project was created to promote the product release of Yotpo's AI offerings. The purpose was to educate the market on how AI could improve their business results. The final product was a thought leadership asset delivered in PDF, web, and print versions.