Prove that AI would drive added business value and position it as Yotpo's competitive edge
Over the past 5 years, I’ve built the content strategy for Yotpo from the ground up.
As the company scaled from 30 to 300+ employees and secured $101 million in funding, I had my hand in every element of Yotpo's content machine, from putting together the outline of our first eBook to overhauling our website and blog and developing the brand messaging and positioning.
During that time, I've overseen the production of hundreds of content projects, from print books to interactive data reports. Here are a few of my favorites:
Editorial Direction | Content Strategy
Concept | Strategy | Copy | Campaign & Marketing
Concept | Copy
Concept | Editorial Direction